Design & development of this new venture by Genius Concepts. Entering a contested local market, speed and SEO are key, and our design approach is aimed at making the GC fires site, and their unique business model stand out from the rest. With a lean & iterative approach, this is a great project to work on, to be able to improve as the business grows, with a close eye on metrics & performance.
The Black Sheep Restaurant opened its doors in November 2013. This unique, hugely popular, blackboard eatery brings locally sourced, fresh, honest fare. The menu changes daily (but for a few favourites).
Caro designed the logo, corporate ID and signage, while Niek designed and developed the website, which sports the changing daily menu. The website is fully responsive, and has a strong focus on ‘getting to the point quickly’, after all, a restaurant is about food!
Article by Bianca Coleman in Weekend Argus, 28 Feb ’15 “.. I wanted to go there immediately just because its website is probably the best one you’ll ever find ..”
EarthStock is a collection born from Pippa Hetherington’s archive of over 50,000 pictures. Her travels through Africa and in particular the heart of her homeland South Africa have led to the theme of sustainable development becoming central to her work.
Caro designed the logo and Niek compiled, designed and developed the website.
Our ongoing design work for this charity has included a new logo, corporate ID, and various marketing material.
The Cape Cystic Fibrosis Association (CCFA) supports the Red Cross Children’s Hospital Cystic Fibrosis Clinic, by supplying various breathing equipment such nebulisers, Flutter devices and portable oxygen cylinders, as well as providing food parcels to Cystic Fibrosis families in need. They also allow for certain support staff to be employed at the Clinic. The Red Cross CF Clinic looks after around 250 children with Cystic Fibrosis.
Genius Concepts is the exclusive distributor of Systexx wall coverings in Southern Africa. Starting in 2012, Genius Concepts needed a strong identity to effectively launch their new product. Genius Concepts has now expanded to include Genius Installations. Niek and Caro’s ongoing involvement in both aspects of the company includes, amongst other things, printed marketing material and web design.